VADO was for 3 decades synonymous with high quality Taps, Showers and Accessories. At KBB in March 2024, after an amazing team effort, VADO used the Adjacent Possible to expand into a full Bathroom proposition.

Cameo is a fully style-matched, colour finish-matched bathroom range which added Flush Systems, Toilets, Basins, Bathroom Furniture (Vanities, Illuminated Bathroom Mirrors, Worktops) and Heated Towel Rails to VADO’s portfolio.

To do so whilst adding innovation-rich Tap, Shower and Accessory additions with a coherent design look and feel, delivering affordable luxury was a triumph for the VADO Spirit - improving share of wallet in the key Specialist Retail channel for VADO and surpassing all post-launch targets.

Open-plan bathroom with skylight, double vanity sinks with round mirrors, walk-in shower with glass enclosure, gray textured wall tiles, and wooden floor, part of a corporate report on strategic growth.

Cameo segment. Page 18, Norcros PLC Annual Report 2025

Contact us and let’s start a conversation so that we can get you what you need.